Employer Branding

My office went to a seminar last week about how to create a great customer service focused business. The focus of the talk was on creating a company culture that drove customer service at all levels. Our speaker's line was "Company Culture eats Strategy's Lunch every day of the week."

I liked that. You can have a great strategy or plan but it is the employees that either buy in or not. Same thing is true with creating an effective Employer Brand as well. So for this week we ask you to think about
these 5 Points in Building a Company Brand:

1.Companies are what they do, not what they say.
Don’t wrap your brand around a nifty slogan. Wrap it around your actions. Treat all applicants with the utmost respect and make sure everyone walks away with a good experience whether they are hired or not. Remember all applicants are potential stockholders or consumers.

2. Remember your Company’s place in people’s lives:
Communicate your company’s citizenship and involvement in the community—be it local or global.

3. Sell the Company—Sell the Assignment
Assume applicants don’t know why your company is a great place to work. Spell it out. Make sure the position itself is sold also: the challenges, the path, the destination.

4. If your employees don’t get it, no one will.
Building a brand as an employer of choice starts at the point of delivery. If your own employees don’t know the strategy and agenda and the role they play in building that reputation, it won’t happen. Inform and educate.

5. Be Consistent.
Becoming an employer of choice doesn’t happen overnight. It requires both a plan and true heart felt
Beliefs about people and what drives them to be great.
When you create the plan, stick with it.